Overview: Becton, Dickinson and Company — Ad Campaign and Investor Deck

Project: Digital Ad Campaign and Investor Deck

Client: Becton, Dickinson and Company

Overview:
Collaborated with the Global Director at Becton, Dickinson and Company to design a targeted ad campaign and investor presentation. The ad campaign aimed to reach individuals living with diabetes, promoting care-tracking solutions, while the investor deck was designed to showcase the app's successes and future updates, following global brand guidelines.

Objectives:

• Ad Campaign:

• Market to Diabetics: Create digital ads to effectively reach individuals managing diabetes.

• Brand Sensitivity: Adhere to Becton, Dickinson and Company’s global brand guidelines and industry sensitivities.

• Visual Understanding: Use imagery that reflects a deep understanding of the diabetes care industry.

• Investor Deck:

• Showcase Success: Highlight the app’s achievements and future updates to excite investors.

• Create a Template: Develop a presentation template for future use, consistent with global brand guidelines.

• Detail Updates: Use infographics and imagery to clearly present new updates and successes.

Design Approach:

• Ad Campaign: Designed digital ads using Adobe Illustrator and Photoshop, incorporating sensitive and industry-relevant imagery while adhering to brand guidelines.

• Investor Deck: Created a presentation in Microsoft PowerPoint, including a customizable template for future presentations. Designed infographics and used imagery to detail updates and successes, ensuring alignment with the global brand and industry standards.

Outcome:
The ad campaign successfully engaged the target audience, promoting Becton, Dickinson and Company’s diabetes care solutions with sensitivity and adherence to brand guidelines. The investor deck effectively showcased the app’s achievements and future plans, providing a professional and adaptable template for ongoing use and generating excitement among investors