Benjamin Moore RFP Submission

Project: RFP Submission for Digital and Creative Services

Client: Benjamin Moore

Overview: Collaborated with MRM's marketing and business development team to design a Request for Proposal (RFP) submission for Benjamin Moore, focusing on the digital and creative aspects of their business. Used actual paint swatches from the Benjamin Moore website to craft a presentation that honored the brand's identity and addressed their queries about digital strategy and creative execution.

Objectives:

  • Honor Brand Identity: Integrate Benjamin Moore’s brand elements for a cohesive, brand-aligned presentation.

  • Address RFP Questions: Provide clear, comprehensive answers on digital strategy and creative execution.

  • Engage: Develop a visually compelling presentation reflecting Benjamin Moore’s aesthetic and values.

Design Approach:

  • Brand Integration: Used actual paint swatches from Benjamin Moore’s site to incorporate brand elements.

  • Alignment: Designed a presentation that maintained brand identity while addressing RFP requirements.

  • Professionalism: Focused on creating a polished and visually engaging submission.

  • Tools: PowerPoint, Adobe Illustrator, and Adobe Photoshop.

Outcome: The RFP submission effectively showcased Benjamin Moore’s brand, answered their inquiries in detail, and presented a strong case for digital and creative services, improving the likelihood of a successful partnership.