INVESCO Journey Map

Project: Journey Map for Invesco/OneTech

Client: Invesco

Overview:
Invesco, a technology investment firm, sought to update its company credentials and provide new employees with a clear understanding of its benefits and successes. Collaborating with Invesco’s Head of Marketing, I was commissioned to design a journey map that would illustrate the achievements and advantages of Invesco/OneTech.

Objectives:

• Inform New Employees: Create a journey map that helps new hires understand Invesco/OneTech’s benefits and successes.

• Showcase Achievements: Highlight key milestones and achievements of the company.

• Enhance Understanding: Develop a clear and engaging visual representation of Invesco’s journey.

Design Approach:

• Visual Design: Used Adobe Photoshop, Illustrator, and InDesign to create a comprehensive and visually appealing journey map.

• Content Integration: Included key milestones, benefits, and successes in a format that is easy for new employees to understand.

• Brand Alignment: Ensured the design was consistent with Invesco’s branding and communicated the company’s narrative effectively.

Outcome:
The journey map provided new employees with a clear and engaging overview of Invesco/OneTech’s benefits and achievements, aiding in their understanding of the company’s success and enhancing their onboarding experience.