National Hispanic Business Group Sponsor Ad

JLL-RED-AD.gif

Project: Digital Ad for National Hispanic Business Group Gala

Client: Jones Lang LaSalle (JLL)

Overview:
As a sponsor of the National Hispanic Business Group (NHBG) gala, the Northeast Corporate Solutions team at Jones Lang LaSalle (JLL) requested a digital ad to be featured on NHBG’s website. The ad was designed to promote RED, a service offered by JLL, while aligning with the gala’s prestigious event and JLL’s branding.

Objectives:

  • Promote RED: Create an ad that highlights RED, a service provided by JLL.

  • Align with Sponsorship: Ensure the ad reflects the high profile of the NHBG gala and aligns with its branding.

  • Engage Online Audience: Design a visually compelling ad for display on NHBG’s website.

Design Approach:

  • Visual Design: Developed the ad using Adobe Illustrator to create engaging graphics.

  • Animation: Incorporated After Effects to add dynamic elements and enhance visual appeal.

  • Brand Alignment: Ensured the ad effectively represented RED and aligned with both JLL’s branding and the event’s tone.

Outcome:
The digital ad successfully showcased JLL’s RED service while fitting seamlessly into the NHBG gala’s online presence. The combination of static and animated elements effectively engaged the online audience and reinforced JLL’s sponsorship of the event.