PNT Branding — Mission Command Technology Seminar

Project: Branding and Marketing Materials for Mission Command Technology Seminar

Client: CP&I

Overview:
CP&I annually participates in the Mission Command Technology Seminar at Ft. Leavenworth, where military sponsors and engineering students learn about cutting-edge technologies from various government programs. For this event, I worked closely with CP&I’s leadership, Majors, and the Ft. Leavenworth event coordinator to create a comprehensive suite of branding and marketing materials.

Objectives:

• Distinct Branding: Develop unique branding for each of the three programs showcased at the seminar.

• Inform and Educate: Design posters and brochures that provide detailed information about the event and the technologies being presented.

• Enhance Engagement: Produce visually compelling materials that capture the attention of both sponsors and students.

Design Approach:

• Program Branding: Created specific branding elements for each program to highlight their unique aspects and innovations.

• Marketing Materials: Designed posters and brochures using Adobe Illustrator, Photoshop, and InDesign. These materials were crafted to effectively convey event information, technological advancements, and program details.

• Visual Appeal: Focused on creating eye-catching and informative designs that align with the seminar's professional and educational atmosphere.

Outcome:
The branding and marketing materials successfully highlighted the distinctiveness of each program, providing clear and engaging information to the seminar attendees. This contributed to a well-organized and informative event, enhancing the visibility and impact of the technologies presented.