Xandr Political Ad Campaign

Project Overview: Created a suite of collateral for Xandr's Political Ad Campaign, designed to highlight their platform's ability to access political spending across all 50 states. The materials needed to be visually compelling and align with Xandr's brand.

Design Collaboration: Worked with Xandr's Lead Art Director and 3D Designer to ensure all assets were cohesive and effectively supported the political information hub.

Deliverables:

• Print and Digital Banners: Eye-catching designs for various channels.

• Presentations and Brochures: Clear and persuasive communication of the platform’s value.

• One-Pagers: Concise summaries of key features and benefits.

• Political Information Hub Assets: Visual elements enhancing user experience.

Tools: Adobe Illustrator, Photoshop, InDesign, After Effects, and Microsoft PowerPoint

Objective: Develop marketing materials to effectively promote Xandr's Political Ad Campaign platform and demonstrate its nationwide advertising potential.

Project Outcome: The collateral was highly successful, contributing to the campaign's effectiveness and winning the 2022 MUSE Gold Award for quality and impact.